Nature should be accessible to everyone as long as it is respected and taken care of. ”Allemandsretten” makes this possible, with its guidelines that enable people to explore nature in a way that is not harmful to nature. This is a fictional campaign with the purpose of bringing public access to Denmark. The goal is to present an idea and information about the right of the public and in this way create a discussion and a commitment to possibly take the concept to Denmark. The campaign is playful, eye-catching and conveys the message with simple visual means.
Made in collaboration with Alexandra Olgudottir