Malmö Gallery Weekend 2025

⤷ IDENTITY, PRINT, WAYFINDING, SOCIAL CONTENT

I have been given the honor to design the visual identity for Malmö Gallerihelg 2025, taking place 26–28 September. The event gathers visitors from across the Öresund region to explore Malmös multifaceted art scene. Over one weekend, 80 galleries, institutions, and temporary artist-driven initiatives open their doors, making the city pulse with art.

The identity takes inspiration from movement through the city. Visual directions that cross, connect, and continue forward. Like traces of motion, these lines form an organic pattern that binds the venues together, reflecting how each exhibition becomes part of a larger journey. The design carries a sense of both direction and openness, where every visit leads to the next.

The project involves wayfinding, printed materials such as folders, posters, and signage, as well as digital formats for website and social media.

Photos by Peter Sjöholm